Marketing experts agree, of all the state-of-the-art promotional tools available, word-of-mouth gets the best results. It’s the oldest and the simplest form of advertising. And, with your computer and the Internet, word-of-mouth translates into word-of-mouse.

Much of what I have to say here today doesn’t pertain specifically to children’s writers, it pertains to all writers. Though I assure you, I’ve been a full member of the Society of Children’s Book Writers & Illustrators since 1977, so I’ve sat where you’re sitting many more times than I’ve been a speaker, and often wondered how the heck that speaker was qualified to discuss the topic at hand. Since many of you have probably never heard of me, let me take a few moments to introduce myself.

I’m a published author and also an online editor for Writing-World.com, where you’ll find my children’s author interviews, including several members of the Rocky Mountain Chapter—Pattie Schnetzler, Deb Williams, Julie Peters, Ann Cooper, and Mary Finley. I also have my own question and answer column, “Advice from a Caterpillar” about writing for children. And I’d like to take this opportunity to invite you to submit your questions to me about writing for children. It’s a great first step in getting published online.

I can assure you right up front I’m not an expert—about promotion, marketing, epublishing, or the Internet. But I definitely know my way around cyberspace. In fact my husband would like you to know I could probably talk for an hour about “How to Shop Online.” But I’ll save that for a future ebook.

Truth is, for the past seven years, I‘ve spent hours upon hours online, learning my way around, familiarizing myself with content and web sites, trying to discover the advantages of the Internet for me as a writer. What I’ve found is a land of plenty for ALL writers. And even though I’m going to talk a lot about book promotion and marketing online, I assure you there are loads of opportunities for writers, whether or not you have a book published.

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© 2001 by Peggy Tibbetts
Published by Lunatic Fringe Publishing
All rights reserved, including the right to reproduce this book or portions thereof in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without written permission of the publisher. For information regarding permissions, write to Lunatic Fringe Publishing
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